Skip to content
Catherine Hills

Experience and product leader. Design and research. Strategy to delivery.

I lead systems design, innovation & transformation in complex contexts.

Deep work in the relational spaces of our world takes practised facilitation and real understanding. For almost three decades I've led across systems, social and software innovation, transformation, the art of the possible and invention, connecting executive vision with the detail teams need to deliver.

I help leaders turn complex, high-stakes change into products, services and experiences people trust, taking insight through to strategy, roadmaps and delivery. That work has driven $20M+ in growth, informed a national policy inquiry, and helped a GenAI learning platform be named most innovative in the Forrester Wave.

I bring creative intuition and technical skill, backed by rigorous evaluation and careful decisions. The result is work that is viable, feasible and desirable, and also safe, responsible and inclusive, with people and planet in mind and clear outcomes designed in from the start.

Catherine Hills smiling, seated on a sandstone block in a city laneway

Outcomes-driven success

Product outcome

$20M+

ARR growth from a $2B platform integration

Product outcome

$18M+

New line of business identified and validated

20+

Federal health initiatives informed by culturally capable policy evaluation

Product outcome

Most innovative

Highest possible score in the 2025 Forrester Wave, for GenAI learning built with my team

Best initiative

A global consultancy's award series for retail digital advisory

Multiple hack days

#winner for executive, customer and popular awards

Finalist

Victorian Premier's Design Awards, for an online learning experience

35,000+

Employees reached by a workforce innovation and enablement program for a national bank's global group

Centre of Excellence

In service design, established at an Australian university

Published

In IEEE Software and Routledge, and a keynote speaker

National inquiry

Care economy policy inquiry, led with human-centred, culturally capable policy evaluation

$7–15M

Client sales revenue won in global consulting

How I can help

See all services →

Transformation & systems leadership

Helping organisations navigate complexity, redesign systems and scale with clarity.

AI-enabled experience strategy

Shaping ethical, human-centred AI adoption across products, services and teams.

Product, experience & service strategy

End-to-end product and service experiences grounded in research, evidence and commercial reality.

Commercial & investment readiness

Support through high-stakes commercial moments, with clarity, coherence and investor confidence.

Responsible AI governance and assurance

Making AI safe, fair and accountable, from policy to product.

Accessibility and digital service standards

Services everyone can use, built to the standards that keep them safe.

Research and design operations

The systems that help research and design teams do consistent, high-quality work.

Human-centred policy and program evaluation

Evidence from the people a policy or program affects.

Leadership coaching and mentoring

Support for design and product leaders growing into bigger roles.

What people say

Working on something complex?

Tell me about the challenge you're trying to solve.

Get in touch

Subscribe to my newsletter

Occasional notes on my thinking about different topics including design, product, transformation and compassionate AI. No spam, unsubscribe any time.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.