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Catherine Hills

Experience and product leader. Design and research. Strategy to delivery.

About Catherine

I help organisations make complex change work for the people it affects. Over almost three decades I've led design, product, technology and AI work across government, SaaS, education, retail and financial services, including a $2B platform integration and an $18M+ new line of business. I'm known for experience strategy that connects research insight to strategy, roadmaps and delivery, and for moving easily between big-picture vision and delivery detail. My practice is grounded in evidence, inclusion and culturally safe ways of working, and I keep teams delivering through uncertainty.

Catherine Hills smiling, standing by an office window in a tweed blazer, holding a book

How I work

My approach brings together three parts.

Systems thinking

Seeing how people, services, technology and policy connect, so change holds across the whole organisation.

Human-centred leadership

Leading teams and stakeholders with care, candour and inclusion, grounded in research with the people affected.

Sustainable commercial grounding

Tying design and product decisions to outcomes, investment and long-term value.

Where I focus

Experience innovation, strategy and quality

Design and research leadership, practice and operations

Systems, services, products and tech

What people say

Working on something complex?

Tell me about the challenge you're trying to solve.

Get in touch

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Occasional notes on my thinking about different topics including design, product, transformation and compassionate AI. No spam, unsubscribe any time.

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