Experience and product leader. Design and research. Strategy to delivery.
Leadership
I lead with clarity, humanity and a systems mindset. I bring strategic direction and hands-on delivery together, so teams can move through change, build capability and deliver with confidence.
How I lead
Clarity, humanity and systems
I make complexity visible and navigable, so teams and organisations can move with confidence.
From insight to delivery
I connect executive vision with delivery detail, turning research insight into strategy and roadmapped initiatives.
A balanced view
Deep empathy for people, with a clear view of the commercial, operational and technical forces that shape delivery.
Connected and meaningful
I connect teams, policies, platforms and incentives, so decisions rest on evidence, fit the strategy and make sense to the people they affect.
Commercial thinking, human-centred outcomes
Teams feel supported, leaders feel informed, and the organisation delivers outcomes that are good for people and for the business.
Leadership in practice
Rebuilding design operations after an acquisition
Design teams were fragmented and fatigued. I was asked to rebuild design operations and unify the Australian team with the global organisation.
- Hired and managed designers across Australia, the US and Latin America
- Co-designed career ladders, grading and hiring
- Built delivery frameworks, rituals and research operations
- Result: rebuilt Australian design operations and lifted global design maturity
- Result: faster delivery, less rework, better retention and engagement
Cross-functional alignment through ambiguity
Two merged companies had conflicting priorities and fragmented delivery. I drove alignment across global integration programs.
- Facilitated alignment workshops, delivery forums and product reviews
- Coached teams through integration pivots, managing up, across and into delivery
- Recalibrated roadmap commitments with investors and the C-suite
- Result: fewer delivery bottlenecks and major initiatives delivered
- Result: more clarity and engagement across product, engineering and design
Research standards across geographies
Research practice varied between regions. I co-chaired the global research committee to create one practice across Australia and the US.
- Introduced research standards, templates and synthesis frameworks
- Led mixed-methods research across regions
- Mentored junior researchers and built research capability
- Result: consistent, higher-quality research behind product decisions
- Result: shared insight repositories and forums open to the whole business
Leading through five global restructures
Over two years, acquisition, integration and shifting priorities brought six restructures. I led my team through five of them and beyond, under sustained pressure on morale, focus and delivery.
- Communicated openly and early, and created psychological safety
- Re-prioritised work at each transition to protect delivery
- Advocated for headcount, resourcing and wellbeing with senior leaders
- Created growth opportunities for emerging leaders
- Result: delivery commitments met through every restructure
- Result: team cohesion kept and trust with leadership strengthened
Looking for a design or research leader?
Permanent, contract or advisory. Tell me what your team needs.
Get in touch
Catherine Hills