Services

Experience & Transformation Leader
~ Design, Product, Research, Strategy & Delivery ~

Illustration of a smiling Catherine Hills with shoulder-length blonde hair and bright blue eyes.

I help organisations design and deliver human‑centred software and AI‑enabled products, services and systems. My work spans transformation leadership, product and experience strategy, capability uplift and organisational design, always grounded in evidence, inclusion and commercial reality.

What I can offer your organisation

I'd love to learn how I can help you achieve your goals 🎯 and here are some examples 🙌🏼

Transformation Leadership

I help organisations navigate complexity, redesign systems, and scale with clarity.

Operating models & ways of working (incl. PDLC)
Transformation leadership & cross‑functional alignment
Experience‑informed workforce strategy, comms & L&D
Capability development & organisational uplift
Leadership, initiative direction & player‑coach team management
Centres of Excellence, Guilds, Hack Days, L&D Events

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AI‑Enabled Experience Strategy

I shape ethical, human‑centred AI adoption across products, services and teams.

AI‑enabled experience strategy & service integration
Human‑AI teaming & AI‑ready ways of working
AI‑enabled product and service design
AI learning curricula & capability uplift
Human‑centred, culturally safe AI systems

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Product, Experience & Service Strategy

I design and deliver end‑to‑end product and service experiences grounded in research, evidence, and commercial reality.

End‑to‑end product discovery to delivery
Product research, ideation, opportunity sizing & roadmap creation inc. OKRS
Experience‑led strategic research & service design
Human‑centred product and service integration
Experience‑led strategy & prioritisation

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Commercial & Investment Readiness

I support organisations through high‑stakes commercial moments, ensuring clarity, coherence, and investor confidence.

Pre‑ and post‑acquisition readiness (VC, PE, M&A)
Business model innovation & value proposition development
Strategic narrative development for boards, investors & executives
Portfolio strategy & commercial alignment
Risk, maturity & capability assessments

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